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Israel: Retailers eye n ''back-to-back'' campaigns |
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2004-8-3
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Beginning September 1, it will be ''back-to-school'' for students while mothers and children begin their hunt for essentials. Shrek, Bratz, Subliminal, Nike and Puma are the most called called for brands.
Office Depot, Kravitz, Diunon and toy retailer Kfar Hashashuim require to invest substantial advertising budgets in the late summer season, as back-to-school market stands at NIS 400-450 million.
Retailers agreed that the season began late but other reasoned that markets open three weeks prior to the schools reopening.
A few retailers hold exhibitions like Kravitz in 30 malls, in addition to its 68 branches.
Ads spend go up as competition among various suppliers heats up to dress smart young kids rearing to go off to school. |
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