Year	No. of Exhibitors	No. of Buyers	Gross Area
2005	194	15,440	9,349 sq. m.

Unique Experience

World Boutique, Hong Kong is a one-of-a-kind event - the first independent show in Asia dedicated to promoting designers' collections and brands from around the world. This exclusive event attracts the right type of buyer for your brand and your business. The show has attracted a steadily growing audience of international buyers since its inception in 2003. A total of 15,440 buyers from 92 countries and regions attended World Boutique, Hong Kong 2005 - an increase of over 11% from the prior year's event. Representatives from Amarin Development Co., Farmers, Keio Department Store, Selfridges & Co., Sumino Co., Ltd., etc visited the fair.

Lifestyle Event

World Boutique, Hong Kong is about more than fashion. It's a lifestyle event that covers fashion wear, homeware and lifestyle products. The 2005 event included 336 brands comprising fashion designers' collections, branded fashion products, fashion accessories, home products and small gifts.

Runaway Success

As befits a lifestyle event, World Boutique, Hong Kong hosts a never-ending procession of fashion and brands presentations through the international runway shows, salon shows, and mini parades. The fair is the ideal venue for your own fashion show, where your complete ensembles can be seen in the best light and best setting by top buyers. Other activities on offer include presentations on the latest business and market intelligence matters by business leaders and leading designers. Plus there are many social events that provide ideal networking opportunities with top industry players and international media.

Double Act

Taking place at the same time as World Boutique, Hong Kong is Hong Kong Fashion Week for Fall/Winter 2006. This long-established event is the premier Asian fashion show for sourcing fall/winter collections. The synergy provided by the two fairs has proved to be a great hit with visitors, attracting over 40,800 buyers in 2005.

China Dreams

Participating in World Boutique, Hong Kong can help launch your business in the Chinese mainland market, as Hong Kong is the ideal conduit for people wishing to take advantage of the growth opportunities there. With expansion of the Closer Economic Partnership Arrangement (CEPA) between Hong Kong and the Chinese mainland during 2004, partnership with Hong Kong companies can bring added benefits through special tariff arrangements for exports as well as extended preferential treatment in service sectors.

Publicity Generator

No effort is spared to give World Boutique, Hong Kong maximum publicity on the world stage. Extensive worldwide
publicity campaigns include regional press parties, global advertising campaigns and direct marketing. The Hong Kong Trade Development Council will use all the resources of its worldwide network of offices and contacts to publicise the show and put together buying missions from many countries and regions.

Branded a Success

Do the best for your brand and your business. Ensure your participation in this distinguished event by booking your exhibiting space now.

Exhibitors' Comments

"We consider this to be one of the big international fairs. It attracts people from Europe and North America as well as Asia. We have had a great response to our products so far this year."
Pichet Nitipaisalkul, Managing Director, Michel Angelo International Co., Ltd, Thailand

"We have been impressed by the brand names present at the event, and this is a suitable venue for us to market the Jackie Chan Collection."
Alex Yau, Brand Manager, C & R International (Holdings) Limited, Hong Kong

Buyers' Comments

Farmers is a New Zealand department store chain, and has 57 shops running the length and breadth of the country.
"I think the show is fantastic. The great thing is that there are so many suppliers. Although I've not looked around everything I want to, it's clear to me that there's some great knitwear out there."
Dyann Calverley, Buyer, Farmers, New Zealand

Erawan Bangkok is a new concept "boutique mall" specifically designed to cater for the needs of sophisticated urban chic lifestyles.
"I have spent the first day of my trip at World Boutique, Hong Kong. It is very exciting in terms of the concept, the layout and the way it attracts buyers. The organiser has thought of every single detail."
Vasana Julupai, Senior Manager, Marketing & Customer Relations, Erawan Bangkok, Thailand