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The legacy of Crocodile, which spans just over half a century, is nothing short of phenomenal. Created in the late 1940s, Crocodile was the brainchild of the young and ambitious entrepreneur Dato'''' Dr. Tan Hian Tsin. The young Tan envisioned the development of a homegrown braned product which would take the world by storm. At that time the burgeoning market for men''''s shirts in Asia bristled with international names, mainly of western origin. Undaunted, the youthful Tan set up his flagship manufacturing plant for Men''''s shirts in Singapore.
The ''''Crocodile'''' brand and its quality, resonably priced products were quickly snapped up by the enthusiastic market which had been facing a dearth of affordable quality garments. Spurred by his success Tan began to explore and expand to new areas, venturing to other facets of men''''s wear. This ranged from undergarments, socks, slacks, sports shirts to even handkerchiefs. The successful streak was accentuated further with the entry of Crocodile into the market of accessories. It began producing goods such as wallets, shoes, watches, travel bags, eyewear and many more accessories, all of which were eagerly recieved by the ardent followers of Crocodile.
Elated by his success and the growing popularity of Crocodile, Tan decided it was time to also look at ladies'''' wear. In a relatively short span Crocodile established itself as a brand to be reckoned with. It was one of the first Asian brands to break the monopoly of western brands and give the international competition a run for their money. |
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