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Shanghai Caiyi Home Textile (Holding) Co., Ltd |
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Shanghai Caiyi Home Textile (Holding) Co., Ltd. was mutually invested by Shanghai Caiyi Home Textile Co., Ltd., Hebei Tanglong Textile Co., Ltd. and Cotton Farm Base of Xinjiang State Farm 6. It is a modern home textile enterprise fully engaged in cotton farming, cotton purchasing and processing, spinning, weaving, R & D, manufacturing and trading of finished home textiles. Among the investors, Hebei Tanglong Textile Group Co., Ltd., which was set up as early as 1984, is an ISO9001: 2000 certified company with the right in foreign trade in China. Tanglong Textile’s business mainly covers cotton farming, cotton purchasing and processing and spinning. It owns 80,000 mu of high-productivity cotton farming land, 50,000 sets of spinning, 500 sets of rapier and air-jet looms and 400-ton cotton ginning machine. It covers a total area of 100,000 square meters and owns total assets of RMB180 million and staff of 1200 people. All its yarns and fabrics are produced by itself for making home textiles and bedding articles.
Caiyi Home Textile owns a 500-square-meters R & D center in Shanghai, which is called Product Incubation Center inside Caiyi. The center now employs 15 highly experienced designers, 30% of them being senior designers.
Every year, Caiyi Home Textile will spend 10% of its sales income in new product development and technical innovation according to its development guideline of “Independent series for research, storage, production and sales respectively”. In this way, it can always ensure new products monthly and yearly and forever. In addition, Caiyi Home Textile has established the best distribution and market response system around China, which well helps cope with franchisees’ requirement and market changes. As a result, it can better grasp market and opportunities.
Caiyi Home Textile is devoted to providing a colorful lifestyle and its design is also based on the idea of being more human, nearer to real life, more colorful and fashionable while simpler. Its products bring all colors into daily life. By widely using different color shades, it enhances the color contrast. Colors in high purity are combined together. In regards of patterns, it prefers abstract materials; while for colors it mainly adopts light, active and transparent ones and avoids mid-colors repeating. Furthermore, Caiyi Home Textile also focuses on collection of new living elements and the latest living culture and home decoration news. By this way, Caili hopes to combine its brand culture into customers’ real lives.
Color composition means the adoption of colors in the design industry, and its basic concept is: re-organize more than two colors into a new color relationship based on the color matching theory according to the designer’s requirement.
Color composition is emphatically the contrast of the value of Hue (H) Value (V) Chroma (C) of colors, the color mixing law, and the feeling and representation of colors. It is a new color system to satisfy the design industry that focuses on self-innovation, full application of color generalization and exaggeration.
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